The Keto diet is commonly associated with a very meat-heavy lifestyle, which is being changed thanks to an array of products entering the market like the Biena Keto Puffs. The snack is characterized by its simple recipe that is achieved using chickpeas and lentils, which is further enhanced with the addition of pea hull fiber that helps to bring down the net carb count. The snack is also free from grains, gluten and dairy to boot.
CEO and Founder Poorvi Patodia explained the new Biena Keto Puffs further saying, "We created this product for two reasons. First, the consumer response to our Chickpea Puffs launch last year was incredible – fans were drawn to the low-carb and high-protein content. And second, we saw a major void in the keto snack market – everything was meat and cheese. Keto Puffs are a complimentary addition to the Puffs line, bringing a delicious option to consumers following a keto or low-carb diet. With this launch, we’re excited to continue our mission of reinventing the snack aisle by creating products that are made with the best plant-based nutrition."
Plant-Powered Keto Snacks
The Biena Keto Puffs are Being Launched in the US
Trend Themes
1. Plant-based Keto Snacks - The rise of plant-based keto snacks offers an opportunity for food companies to cater to consumers following a keto or low-carb diet while also embracing plant-based nutrition.
2. Low-carb High-protein Snacks - The demand for low-carb high-protein snacks, like the Biena Keto Puffs made with chickpeas and lentils, presents an opportunity for brands to create healthy and satisfying alternatives to traditional snacks.
3. Expansion of Keto Snack Market - The launch of Biena Keto Puffs fills a void in the keto snack market by offering a delicious, grain-free, gluten-free, and dairy-free option, signaling potential for further growth and innovation in the industry.
Industry Implications
1. Snack Food Industry - The introduction of plant-based keto snacks, such as the Biena Keto Puffs, disrupts the traditional snack food industry and opens up opportunities for companies to meet the changing dietary preferences of consumers.
2. Plant-based Food Industry - The development of plant-based keto snacks reflects the increasing demand for plant-based alternatives, providing an opportunity for the plant-based food industry to expand its offerings and appeal to a wider consumer base.
3. Health and Wellness Industry - The rise of low-carb, high-protein snacks aligns with the growing health and wellness trend, giving the industry an opportunity to create and promote products that support various dietary lifestyles while prioritizing nutrition and taste.