Kershaw has long been designing and manufacturing knives of the highest quality. Therefore it was only reasonable for the company to embark on an extensive redesign of its website to display the sharp, clean, elegant and functional aesthetic that marks the company's knives.
The redesign of Kershaw's website was carried out by Kershaw in collaboration with designer and developer Jordan Sowers, and uses a clean and no-fuss design to showcase Kershaw's high-quality knives.
One of the highlights of the website is an excellent filtering system used to display the range of products on the catalogue page. The filters are displayed clearly across a number of columns, using screen space in the best possible way. Furthermore, the filters fold down into horizontal, scrollable lists.
All in all, Kershaw's website is a great example for how an e-commerce webpage should be designed, with the different design elements showcasing the products perfectly and making for an enjoyable user interface.
Sharp Vendor Websites
The Kershaw Knives Website Features a Clean Aesthetic
Trend Themes
1. Clean and Functional Website Design - New website designs should prioritize clean and functional aesthetics to enhance user experience and showcase products effectively.
2. Efficient Filtering Systems - Implementing excellent filtering systems on e-commerce websites can improve user navigation and make product selection more convenient.
3. Optimizing Screen Space Usage - Maximizing the use of screen space on websites by displaying filters clearly and utilizing horizontal, scrollable lists can enhance the browsing experience and make content more accessible.
Industry Implications
1. E-commerce - The e-commerce industry can leverage clean and functional website designs, efficient filtering systems, and optimized screen space usage to improve online shopping experiences and boost conversion rates.
2. Web Design - Web design agencies and professionals have the opportunity to create innovative solutions by incorporating clean and functional aesthetics, efficient filtering systems, and optimized screen space usage into their website projects.
3. Knife Manufacturing - Knife manufacturers can benefit from adopting clean and functional website designs, incorporating efficient filtering systems, and optimizing screen space usage to showcase their product range effectively and attract online consumers.