KENZO’s artistic director NIGO has pioneered a new lineup of styles for the brand’s Spring/Summer 2023 collection. The upcoming collection comprises multiple youthful pieces that utilize past graphics, uniform-style silhouettes, cheetah print, and more. This collection marks NIGO’s debut as KENZO’s creative lead as the brand moves towards redefining the KENZO name and aesthetic through new, revamped brand classics.
The Spring/Summer 2023 pieces rely on heavy patterning and layering, combining bold colors with precise tailoring for a workwear-centric range. NIGO’s Japanese roots serve as a unique perspective for the Parisian brand, and this sophomore collection emphasizes the vast contributions he has made to the KENZO name.
The runway visuals for the KENZO Spring/Summer 2023 collection are available now.
Elevated Workwear-Centric Collections
KENZO's Spring/Summer 2023 Collection Arrives on the Runway
Trend Themes
1. Elevated Workwear-centric Collections - The trend towards elevated workwear styles emphasizes the potential for collaborations that combine precision and bold colors, for example with graphic designers.
2. Uniform-style Silhouettes - The rise of uniform-style silhouettes highlights opportunities for brands to incorporate functional work clothing into new contexts, e.g. via ecologically sustainable materials.
3. Past Graphics - The trend towards utilizing past graphics offers innovative opportunities for revamping brand classics and developing fresh styles that reference heritage through a modern lens.
Industry Implications
1. Fashion - The fashion industry has great potential to develop hybrid retro-futuristic workwear-centric collections and showcase them to digitally-savvy audiences.
2. Graphic Design - Graphic designers can take advantage of the trend towards past graphics in collections in order to create unique designs that are both contemporary and historical.
3. Sustainability - The rise of sustainable fashion presents industry-wide innovation opportunities to experiment with eco-friendly materials and processes in the creation of work clothing collections.