Along with the 20s and 60s, the 90s is making a prominent comeback this year in the fashion industry as the Kendra Spears Numero Tokyo editorial shows. In place of the typical 90s styling however, this photo shoot blends that era's colorful beauty tricks with some modern fashion flair. Focusing on a ton of faux furs that have been injected with some bright neon hues, this editorial straddles the line between retro and contemporary.
Shot by photographer Nino Muñoz, the Kendra Spears Numero Tokyo photo shoot features Spears looking like a vintage Barbie doll in every image. Clad in designs from fashion houses such as Louis Vuitton, Chanel and Prada, the real show stealer is the vibrant makeup by Maud Laceppe.
Fierce Throwback Fashion
The Kendra Spears Numero Tokyo Editorial is Full of Vibrancy
Trend Themes
1. 90's Fashion Comeback - The incorporation of 90's fashion with contemporary flair presents an opportunity for brands to create hybrid retro-modern designs that appeal to a new generation of consumers.
2. Vibrant Makeup - The use of eye-popping colors and inventive designs creates a disruptive opportunity in the makeup industry to push the boundaries beyond traditional cosmetics.
3. Faux Fur Innovation - Incorporating bright neon hues into faux fur products can create new disruptive opportunities for companies in the fashion industry, especially those looking to appeal to the millennial and Gen Z segments.
Industry Implications
1. Fashion Industry - As evidenced by this editorial shoot, pairing throwback styles with new-era flair creates innovative opportunities for fashion brands in the 21st century.
2. Makeup Industry - The use of bold colors and unconventional designs in makeup presents an opportunity for cosmetic companies to disrupt traditional beauty standards and cater to consumers who prefer bolder choices.
3. Faux Fur Industry - By adding new colors and patterns to faux fur products, companies can create products that align with the resurgence of the 90's style while catering to the growing demand for sustainable and animal-friendly fashion.