The Kendamil Goat infant formula is a new offering from the UK-based brand that is formulated with a range of premium ingredients to make it a high-quality option for new parents to choose. The product contains human milk oligosaccharides (HMOs), which are found naturally in human breast milk and aid cognitive development in infants. This positions the product as being a health-focused option to choose, while also being free from palm oil and fish oil as well as featuring DHA and no GMOs in the mix.
CEO Ross McMahon spoke on the new Kendamil Goat infant formula saying, "Finally we have achieved another world first, a British-made goat formula using fresh liquid, full-cream goat milk from local British farms. We’ve spent over a year perfecting our formulation with the latest ingredients including HMOs and plant-based DHA, to ensure that we offered UK parents the most scientifically advanced goat formula in the world."
Goat Milk Infant Formulas
The Kendamil Goat Infant Formula Has Human Milk Oligosaccharides
Trend Themes
1. Goat Milk Infant Formulas - The trend of using goat milk as a base for infant formulas to provide a health-focused option for parents.
2. Human Milk Oligosaccharides for Infant Formula - The trend of incorporating human milk oligosaccharides (HMOs) into infant formulas for cognitive development.
3. Plant-based Infant Formula - The trend of developing plant-based infant formulas as alternative to traditional options.
Industry Implications
1. Baby Food - Disruptive innovation opportunity in the baby food industry with the development of goat milk infant formulas with HMOs.
2. Dairy - Disruptive innovation opportunity in the dairy industry with the growth of demand for goat milk for infant formulas.
3. Plant-based Foods - Disruptive innovation opportunity in the plant-based foods industry with the development of plant-based infant formulas as alternative to traditional options.