Europe has long been recognized for gorgeous home appliances, with brands like Electrolux who have had a European presence for over 70 years. Finally, as of April 2008, Canadians can bring the chic look of Electrolux, for which Kelly Ripa is the spokesperson, into their own homes and restaurants too.
"In teaming up with Kelly Ripa, Electrolux has a brand champion that consumers can instantly relate to. Our campaign with Kelly goes beyond typical appliance advertising to connect with the consumer in a way that's meaningful and inspiring," says Tom Coulman, Electrolux Home Products, Canada.
"Her dynamic personality and on-the-go lifestyle really resonate and create a powerful brand connection that underscores the Electrolux difference - beautifully designed appliances with ingenious features that help make your life run a littler smoother."
These appliances go beyond just aesthetic enhancement, functionally, they're exceptional too. The Wave-Touch Controls on refrigerators and ranges are cutting edge; with one touch, the control panel activates, showing endless cooking options. After choosing your selection, all the choices fade away and you're left with a clean, elegant display. Also incredible are the hybrid cooktops which can boil water in only 90 seconds.
Electrolux appliances are now available at stores like The Bay, Sears, The Brick, and Leon's.
Check out another one of Kelly's commercials:
Celebrity Appliance Promotion
Kelly Ripa for Electrolux
Trend Themes
1. Chic Home Appliances - Disruptive innovation opportunity: Develop home appliances with a chic and elegant design that enhances the aesthetic of any space.
2. Celebrity Endorsements - Disruptive innovation opportunity: Collaborate with celebrities to promote and endorse products, creating a powerful brand connection with consumers.
3. Cutting-edge Appliance Features - Disruptive innovation opportunity: Create appliances with innovative features such as Wave-Touch Controls and hybrid cooktops that provide exceptional functionality.
Industry Implications
1. Home Appliance Retail - Disruptive innovation opportunity: Revolutionize the home appliance retail industry by offering high-quality, chic appliances that cater to consumer needs.
2. Advertising and Marketing - Disruptive innovation opportunity: Transform the advertising and marketing industry by leveraging celebrity endorsements to create meaningful connections between brands and consumers.
3. Kitchen Appliance Manufacturing - Disruptive innovation opportunity: Revolutionize the kitchen appliance manufacturing industry by developing cutting-edge features that make cooking and food preparation easier and more efficient.