The flavors of a favorite frozen beverage can now be appreciated in the form of a breakfast cereal thanks to Kellogg's ICEE Cereal.
This collaboration between Kellogg's and The ICEE Company was inspired by the best-selling Cherry and Blue Raspberry flavors, as well as the temperature of the popular frozen beverage. This cereal has an ingredient that cools the mouth as cereal is eaten, imitating the refreshing experience of sipping an ICEE. This first-of-its-kind summertime cereal is not only sweet and cooling, it also makes milk more flavorful.
"Consumers today say they want to feel like a kid again, and there's no better way to 'Let the Kid Out' than digging into a bowl of ICEE branded cereal," said Natalie Peterson, Vice President of Marketing at The ICEE Company.
Cooling Slushie-Inspired Cereals
Kellogg's ICEE Cereal Shares Cherry & Blue Raspberry Flavors
Trend Themes
1. Slushie-inspired Cereals - Creating cereals with flavors and sensations inspired by popular frozen beverages has the potential to appeal to consumers seeking novel breakfast options.
2. Milk Flavoring Cereals - Designing cereals that enhance the flavor and experience of milk can attract customers who value an extra level of enjoyment from their breakfast.
3. Collaborative Cereals - Partnering with popular beverage companies to develop unique cereal flavors and experiences can attract fans of those brands and generate excitement among consumers.
Industry Implications
1. Food and Beverage - Food and beverage companies can benefit from experimenting with novel flavor combinations and partnering with established brands to create unique products.
2. Marketing and Advertising - Marketing and advertising professionals can position these novel cereal flavors and experiences as a way for consumers to tap into nostalgia or indulge in playful, childlike experiences.
3. Packaging and Design - Packaging and design experts can help companies differentiate their products by creating eye-catching packaging that emphasizes the unique flavors and experiences of slushie-inspired cereals.