The Keller Fall/Winter collection, photographed by Matt Sundin, features model Celia Rowlson-Hall slumming it in an empty classroom, obviously bored out of her mind. The Brooklyn-based clothing line, made by designer Kelly Clark, has been going strong since 2008.
Clark is committed to the more subtle side of fashion and you can tell by the muted palette and simple silhouettes featured in the collection. Check out the gallery for more photos of the Keller Fall/Winter collection.
Bored Schoolgirl Advertorials
The Keller Fall/Winter Collection Breaks All the Rules
Trend Themes
1. Minimalist Fashion - The Keller Fall/Winter collection's muted palette and simple silhouettes highlight the trend towards minimalist fashion.
2. Conceptual Photography - The use of model Celia Rowlson-Hall in an empty classroom showcases the rise in conceptual photography in fashion campaigns.
3. Subtle Branding - The Keller Fall/Winter collection's focus on subtle branding reflects the growing preference for understated logos and branding in the fashion industry.
Industry Implications
1. Fashion - The Keller Fall/Winter collection provides a disruptive innovation opportunity for the fashion industry by embracing minimalist aesthetics and subtle branding.
2. Photography - The conceptual photography in the Keller Fall/Winter collection presents a disruptive innovation opportunity for photographers to explore more artistic and unconventional approaches in fashion campaigns.
3. Advertising - The Bored Schoolgirl Advertorials in the Keller Fall/Winter collection inspire disruptive innovation in advertising strategies to captivate audiences with unexpected and relatable visuals.