Contemporary artist Keith Haring has work that is featured through a collaboration with Lacoste in a joint capsule for the Spring/Summer 2019 season. The new range boasts design cues that are true to Lacoste's preppy roots, while also paying tribute to the late artist.
The pieces are adorned in Haring's signature work, comprised of cartoon-like figurines which are decor for jackets, sweaters, tees, and more. All of the pieces boast playful elements for the spring season this year. The range highlights sizes prepared for men, women, and children. A standout item in the seasonal collaborative range is the polo that is plastered with an all-over print. This perfectly fuses the design structure of Lacoste and the artistic touch of Keith Haring.
The selection is set to launch on March 27th online and in-store locations at Lacoste.
Modern Art-Adorned Casualwear
Lacoste and Keith Haring Collaborate on a Preppy Set of Apparel
Trend Themes
1. Art-inspired Fashion - The trend of collaborating with artists to incorporate their signature work into clothing lines can lead to new opportunities in the fashion industry by creating unique and visually striking designs.
2. Preppy Streetwear - The trend of incorporating preppy design cues into streetwear can disrupt the traditional streetwear industry by widening the demographic that the style appeals to.
3. Collaborative Capsules - The trend of creating collaborative capsule collections can encourage businesses to expand their reach and consumer base by tapping into the fanbase of the collaborating artist or brand.
Industry Implications
1. Fashion - The fashion industry can capitalize on the opportunity to collaborate with contemporary artists and designers in order to stay relevant and differentiate themselves from competitors by offering unique and limited edition clothing lines.
2. Streetwear - The streetwear industry can explore incorporating preppy design elements into their collections to broaden their audience and stand out from the competition.
3. Retail - Retailers can harness the power of collective fandom by offering limited edition collaborative capsule collections, which can increase brand awareness and generate hype for their products.