The Keep It Wild collection by Kodiak was realized through a partnership with the non-profit organization Polar Bears International and artist Brooklyn Bell. The initiative was dedicated to raising awareness about polar bears and the life-threatening obstacles they face because of climate change and the loss of sea ice. The funds received through Kodiak's Keep It Wild collection were re-routed to support Polar Bears International's conservation efforts. In total, the initiative raised $105,113 from gear sales and online orders.
The Keept Wild initiative is well integrated with Kodiak's business. In addition to educating consumers about polar bears and the efforts of Polar Bears International, as well as marketing the limited-edition artist-designed clothing and accessories range, Kodiak's Keep It Wild page advertised the brand's products—from its Flapjack Mixes to its Granola Bars, as "real food that drives us wild."
Polar Bear-supporting Collections
Kodiak's Keep It Wild Capsule Raised Money for the Polar Bears
Trend Themes
1. Climate Change Awareness - Disruptive Innovation Opportunity: Develop sustainable products and initiatives that raise awareness about climate change and its impact on wildlife.
2. Conservation Partnerships - Disruptive Innovation Opportunity: Collaborate with non-profit organizations to create purpose-driven collections that support wildlife conservation efforts.
3. Artist-designed Collaborations - Disruptive Innovation Opportunity: Collaborate with artists to create unique, limited-edition products that raise funds for important causes.
Industry Implications
1. Outdoor Retail - Disruptive Innovation Opportunity: Integrate sustainability and conservation efforts into outdoor retail products and marketing campaigns.
2. Non-profit Organizations - Disruptive Innovation Opportunity: Form partnerships with brands and artists to raise funds for conservation initiatives and increase awareness.
3. Food & Beverage - Disruptive Innovation Opportunity: Develop food and beverage products that align with environmental and conservation goals and contribute to wildlife protection.