Crocs introduces the Keep It Going Classic Clogs, which are a true testament to the brand's sustainable efforts as it is comprised of its signature Croslite material. The clog also has bio-circular materials that are collected from plant-based byproducts.
All of the shoes are finished with a unique Moon Dust colorway palette, appearing like concrete at the base and dotted with visible bits of recycled material. This also means that no two clogs share the same look as the specks are applied in their own way. Other details include the 'Keep it Going' words debossed on the inner straps and the special rivet logo which sees the Crocs mascot Duke and arrows as a nod to its sustainable build.
Circular-Crafted Perforated Clogs
The Keep it Going Classic Clogs by Crocs Features Croslite
Trend Themes
1. Sustainable-fashion - Fashion brands are increasingly adopting bio-circular materials to create eco-friendly footwear with unique designs, minimizing environmental impact.
2. Customizable-footwear - The trend of unique, one-of-a-kind design elements in footwear is gaining traction as consumers seek personalized styles that reflect sustainable choices.
3. Eco-conscious-brand-identity - Brands are strengthening their identity by embedding sustainable practices into their products, symbolized through special motifs or logos that signify environmental responsibility.
Industry Implications
1. Footwear-industry - The ongoing shift towards biodegradable and plant-based materials presents an opportunity for brands to innovate and lead in sustainable shoe manufacturing.
2. Fashion-industry - Fashion companies are increasingly exploring eco-friendly production methods that not only enhance product aesthetics but also promote environmental stewardship.
3. Materials-industry - There is a growing demand in the materials sector for the development of new bio-circular and upcycled materials that can be used in various consumer products.