Posing the question, "Where does your rubbish go," the Keep Australia Clean ad campaign puts the onus on its citizens to put their best foot forward when walking the streets of their native land. More than that, the rippling concrete effectively brings to mind water. Since Australia is often lumped into best beach categories, the idea that their rubbish enters the ocean is very disturbing. The visuals in this campaign do wonders with shedding light on this fact.
Conceived and executed by Sydney-based ad agency Clemenger BBDO, the Keep Australia Clean ad campaign encourages residents to take pride in where they live by treating their surroundings with respect.
Rippling Concrete Campaigns
Keep Australia Beautiful Asks "Where Does Your Rubbish Go?"
Trend Themes
1. Environmental Awareness - Disruptive innovation opportunity: Develop eco-friendly waste management solutions to address the issue of rubbish entering the ocean.
2. Behavior Change Campaigns - Disruptive innovation opportunity: Create impactful ad campaigns that encourage residents to take responsibility for keeping their surroundings clean.
3. Visual Storytelling - Disruptive innovation opportunity: Use compelling visuals and design elements to shed light on important environmental issues and engage the audience.
Industry Implications
1. Waste Management - Disruptive innovation opportunity: Develop advanced waste disposal technologies that minimize the environmental impact and prevent rubbish from entering the ocean.
2. Advertising and Marketing - Disruptive innovation opportunity: Utilize innovative techniques and creative campaigns to promote behavioral changes and inspire individuals to keep their surroundings clean.
3. Design and Visual Communication - Disruptive innovation opportunity: Create visually appealing and impactful designs to raise awareness about environmental issues and promote positive actions.