These female-empowering Keds ads feature celebrities such as Taylor Swift who are known for being independent, strong and positive role models for girls. The fall ad campaign has been launched on a global platform that presents images of female role models posing in Keds kicks next to quirky and empowering quotes.
The Keds ads are a collection of printed billboards and posters. The creative backdrops were designed by talented females such as "illustrator Priscilla White, surface artist and pattern designer Kendra Dand and street artist Paige Smith."
Some of the quotes state things like "there's no such thing as an average girl." These phrases send a message to young females that essentially tells them to be themselves, that each girl is different and unique in her own special way. The entire campaign was built around the tagline "Ladies first since 1916."
Female-Empowering Footwear Ads
These Keds Ads Feature Female Role Models Such as Taylor Swift
Trend Themes
1. Female-empowering Ad Campaigns - Creating ad campaigns that encourage female empowerment with positive role models such as Taylor Swift.
2. Emphasis on Quirky Quotes and Graphics - Incorporating playful and thought-provoking quotes and graphics in ad campaigns to engage with younger audiences.
3. Collaboration with Female Creatives - Partnering with female creatives in the design and ideation process for ad campaigns to promote inclusivity and diversity.
Industry Implications
1. Footwear - Footwear companies can capitalize on the trend of empowering women by featuring female role models and incorporating messages of strength and individuality.
2. Advertising - Advertising agencies can cater to younger audiences through the use of playful and thought-provoking quotes and graphics that inspire self-confidence and empowerment.
3. Art and Design - Designers and artists can seek out collaborations with brands to advocate for gender equality and promote inclusivity through their designs and work.