The KD7 PB&J is a shoe inspired by last year's NBA MVP Kevin Durant's go-to childhood snack, the humble peanut-butter-jelly sandwich. The shoe is the second of a three-shoe Nike Snack Attack, and follows hot on the heels of the KYRIE 1 Cereal Snacks.
Durant says much of his childhood exploits were fueled by PB&J, whether on the basketball court or while hanging around with friends in the neighborhood. "Actually, PB&J is still my go-to snack and it's cool to have a KD7 that takes that part of my story to a new level for kids," Durant says.
In addition to top-notch performance features, the KD7 PB&J features a delightful design with swathes of peanut butter tan and blobs of grape jelly purple.
Nike is without a doubt taking athlete-endorsed footwear to the next level by coming up with shoes that don't merely bear the athlete's name or jersey number, but bear design hallmarks inspired by their personal stories.
Sandwich-Inspired Shoes
The KD7 PB&J is Inspired By Kevin Durant's Favorite Childhood Snack
Trend Themes
1. Athlete-inspired Footwear - Opportunity for footwear brands to create personalized designs that incorporate the personal stories and experiences of athletes.
2. Food-inspired Designs - Opportunity to create unique designs for shoes that are inspired by food and snacks, which could create a new audience for such products.
3. Nostalgia Marketing - Opportunity to tap into consumers' nostalgia by creating products inspired by their childhood experiences and memories.
Industry Implications
1. Footwear - Opportunity for footwear brands to create personalized designs that incorporate the personal stories and experiences of athletes.
2. Sports - Opportunity to leverage the personal stories and experiences of athletes to create unique and compelling marketing campaigns.
3. Food and Snacks - Opportunity to collaborate with footwear brands to create food-inspired designs that could appeal to a new audience of consumers.