Independent running brand Tracksmith has teamed up with eyewear label District Vision to launch its first-ever pair of collaborative sunglasses dubbed the 'Kazu Tourer.' The new shades are purpose-built for running and come equipped with cutting-edge eyewear technology from District Vision.
However, in spite of their sport-focus, the sunglasses also boast a notably fashion-forward style, setting them apart from other running-focused eyewear, which tends to lean into high-performance aesthetics. Because of this, the Kazu Tourer comes in two stylish color options: Tortoise Copper (polarized) and Blue Ice. Both versions come with small cut-outs around the lens, which are designed to ventilate air and prevent moisture build-up. In addition, the frames are made from a "shatter-proof" material and feature a titanium bridge badge.
Tortoise Shell Running Eyewear
Tracksmith & District Vision Launch the 'Kazu Tourer' Sunglasses
Trend Themes
1. Fashion-forward Running Eyewear - The trend of designing running eyewear with fashion-forward styles presents an opportunity for brands to differentiate and appeal to fashion-conscious runners.
2. High-tech Running Sunglasses - The trend of incorporating cutting-edge eyewear technology into running sunglasses presents an opportunity for brands to provide more advanced, performance-enhancing features.
3. Ventilated Running Sunglasses - The trend of designing running sunglasses with ventilation features presents an opportunity for brands to offer more comfortable and moisture-resistant eyewear for athletes.
Industry Implications
1. Sports Apparel and Accessories - The sports apparel and accessories industry can incorporate these trends to design innovative eyewear for athletes looking for style and performance.
2. Eyewear and Sunglasses - The eyewear and sunglasses industry can leverage these trends to offer high-tech and innovative running sunglasses for athletes who want the latest technology in their eyewear.
3. Athletic Lifestyle Brands - Athletic lifestyle brands can use these trends to design fashionable and functional running eyewear for customers looking for products that are both stylish and performance-focused.