Deviating away from her usual busty blond persona, the Kate Upton Elle France editorial spread gives the model a relaxed and relatable persona. Not accentuating any of her curves, the photo shoot was styled in the atypical buxom fashion as the 20-year-old model is dressed in very laid-back and casual threads that looks like something any girl would wear on their day off.
The model is seen lounging poolside and posing pretty around the garden. Each piece is generally quite baggy and does not accentuate any of her curves whatsoever, but rather highlights her classic American looks. The Kate Upton Elle France editorial shoot demonstrates the model's ability to be versatile as she can go from sexy vixen to more laid-back girl next door in a snap.
Photographer Matt Jones was the man behind the lens who was able to portray the model as a wholesome girl who just likes to have some fun.
Laid-Back Americana Editorials
The Kate Upton Elle France Spread Shows the Model’s Versatili
Trend Themes
1. Laid-back Style - The trend of laid-back fashion style captures a wider audience and is not limited to the fashion industry alone, but now applies to lifestyle and technology industries too.
2. Versatile Persona - The trend of versatile personas in the modeling industry provides an opportunity for brands to capitalize on models' ability to switch between styles and personas easily and appeal to various consumers' tastes.
3. Relatable Persona - The trend of using relatable persona in fashion and beauty campaigns offers an untapped opportunity for marketers to reach and engage wider demographic and increase sales conversion.
Industry Implications
1. Fashion Industry - The fashion industry can benefit from the trend of laid-back style and integrate it into their collections, lines, and marketing campaigns to appeal to a wider audience of customers.
2. Advertising Industry - The advertising industry can capitalize on the versatile and relatable persona in their campaigns to appeal to a diverse group of consumers and increase brand loyalty and conversion.
3. Technology Industry - The technology industry can take inspiration from the laid-back style trend and incorporate it into their product designs and marketing to appeal to customers' needs for comfort and relaxation while staying connected.