The winner of the Starbucks-sponsored BetaCup Paper Cup challenge, Karma Cup, promotes the saying "what goes around comes around" very positively.
Every time a customer of Starbucks brings a re-usable cup with them, they cross an X on a chalkboard in front of the cash register. Every tenth customer with a reusable cup receives a free drink. Conceptualised by Mira Holley, Nick Patridge, Gillian Langor, Mira Lynn, Zarla Ludin and Ruth Prentice, Karma Cup is a great way to cut down on coffee cup waste. Check out the winning entry in the gallery, along with some other interesting entries.
Green Coffee Incentives
'Karma Cup' is the Starbucks Paper Cup Contest Winner
Trend Themes
1. Promoting Sustainable Practices - Creating incentives for reusable cups and reducing coffee cup waste.
2. Consumer Engagement Through Rewards - Encouraging customers to bring reusable cups through a free drink reward system.
3. Collaborative Innovation Challenges - Sponsoring contests to find innovative solutions for reducing coffee cup waste.
Industry Implications
1. Food and Beverage - Opportunity for coffee shops and restaurants to implement similar initiatives to promote sustainability and reduce waste.
2. Retail - Opportunity for retailers to partner with reusable cup brands and provide incentives to customers for choosing sustainable options.
3. Packaging - Opportunity for packaging companies to develop eco-friendly and reusable cup solutions.