Fashionistas, you might want to sit down for this. The Karl Lagerfeld 'Karl' line is in the works and it will be available as early as January 2012!
The 78-year-old king of design and Chanel has decided to create a line of rock 'n' roll-inspired garb that will be priced much, much lower -- about $80 to $450 USD -- than his highly coveted Chanel creations. The collection, which will include biker jackets, dresses and sweatshirts, will only be available online at online fashion retailer Net-a-porter.com.
The Karl Lagerfeld 'Karl' line is not the designer's first foray into cheap-chic fashion. In 2004, the designer partnered up with fast fashion retailer H&M and has also launched a collection for Macy's this year. In addition, next fall, Lagerfeld will launch a more upmarket label called "Karl Lagerfeld Paris." This particular line will be sold in department stores and will feature more pricey items that cost from $450 to $2,700 USD.
Rocker-Chic Designer Diffusions
Karl Lagerfeld 'Karl' Line Will Offer Affordable Fashions
Trend Themes
1. Affordable Designer Fashion - Creating designer lines at lower price points to appeal to a wider consumer base.
2. Designer Collaborations - Partnering with fast fashion retailers to create limited-edition collections and reach a broader audience.
3. Expansion Into Different Price Segments - Launching new labels at different price ranges to cater to diverse consumer preferences.
Industry Implications
1. Fashion Retail - Offering affordable designer fashion through online platforms and collaborations with retailers.
2. Fast Fashion - Partnering with high-end designers to create exclusive, affordable collections for a limited time.
3. Department Stores - Carrying high-end designer labels with varying price ranges to cater to different customer segments.