Entitled ‘Forever’, the second Karen Walker Summer 2013 ad campaign employs chic children as its models. Photographer Derek Henderson captures a cast of fashionable kindergardeners ranging from 3 to 5 years in age, following up the label’s previous campaign that featured blogger Ari Seth Cohen’s Advanced Style icons aged between 65 and 92.
Models Claudia, Tyler, Elise and Alice-Rose sport Karen Walker’s exaggerated and geometric sunnies that range from $300 t0 $350 in price. These expressive advertorial stars are lensed amidst a stark studio setting while wearing the designer’s Siouxsie, Underground, Rowdy and Peek-a-boo eyewear editions.
Exuding an air of optimism and playfulness, the Karen Walker Summer 2013 collection is brought to life by its young and carefree campaign models.
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The Karen Walker Summer 2013 Campaign Captures Chic Children
Trend Themes
1. Chic Children Fashion - Disruptive innovation opportunities lie in creating high fashion clothing lines specifically designed for children.
2. Generational Modeling - Incorporating models from different age groups, such as kindergarteners and seniors, can create unique and impactful advertising campaigns.
3. Expressive Eyewear - The popularity of statement eyewear presents opportunities for designers to create exaggerated and geometric styles for both children and adults.
Industry Implications
1. Children's Fashion - The children's fashion industry can capitalize on the demand for chic, high-end clothing options for young consumers.
2. Fashion Advertising - Fashion brands can explore unconventional casting choices and diverse age groups in their advertising campaigns to create a buzz and stand out.
3. Eyewear Design - Eyewear designers can push the boundaries of traditional styles by introducing statement and unconventional designs to attract fashion-forward consumers.