Mountain Warehouse introduces its first-ever collaborative collection entitled 'Karabiner' and it is complete alongside Kit Neale. The duo works together to design the capsule, drawing inspiration from the naturistic environments of the outdoors, catered for young travelers and festival goers. The Karabiner capsule features 26 pieces in total and is created for the Spring/Summer 2019 season.
The items are adorned in bright print designs with two highlighting prints entitled the 'Summer Breeze' and 'Bustling Boundaries.' The Summer Breeze print features mountains and the Bustling Boundaries print showcases an orange design. There are also two prominent slogans that adorn the pieces and it reads "Let's Go Outside" and "Run Away With Me." The silhouettes include rain boots, a backpack, sleeping bag, a tent, packable waterproof outerwear, tees, and shorts.
Outdoor-Inspired Bright Apparel
Kit Neale and Mountain Warehouse Join for the Karabiner Collection
Trend Themes
1. Collaborative Collections - There is an opportunity for brands to collaborate and create unique collections that combine different design aesthetics and cater to specific target markets.
2. Naturistic Designs - The use of nature-inspired prints and designs in apparel allows brands to tap into the growing demand for outdoor-inspired fashion.
3. Printed Slogans - Incorporating bold and catchy slogans onto apparel items provides an opportunity for brands to create products that communicate a specific lifestyle or attitude.
Industry Implications
1. Fashion Retail - Fashion retailers can explore partnerships with designers to create collaborative collections that appeal to specific customer segments and drive brand awareness.
2. Outdoor Retail - Outdoor retailers can leverage naturistic designs to create apparel that resonates with outdoor enthusiasts and adventure seekers.
3. Print and Graphic Design - The demand for printed slogans and nature-inspired designs creates new opportunities for print and graphic design companies to collaborate with fashion brands and create customized apparel.