Trend Hunter has come across so many liquefied creations that I’m not surprised the Kapiti Ad Campaign has embraced the concept as well. Vastly appealing, they also make it appetizing by centering the melting concept around ice cream. One word—yum.
Created by Colenso BBDO New Zealand with some help from Charles Howells, the Kapiti Ad Campaign is definitely eye-catching. Who doesn’t need high-end desserts once in a while?
Melting Designer Desserts
The Kapiti Ad Campaign is Appetizing on So Many Levels
Trend Themes
1. Liquefied Creations - Using liquefied creations to enhance product appeal can disrupt traditional advertising methods.
2. Melting Concepts - Incorporating melting concepts, like melting ice cream, into advertising can generate increased interest and engagement.
3. High-end Desserts - The promotion of high-end desserts could inspire new niche markets and disrupt traditional dessert offerings.
Industry Implications
1. Food Advertising - Using creative advertising concepts, like liquefied creations and melting concepts, can disrupt traditional food advertising techniques.
2. Luxury Desserts - Increasing promotion of high-end desserts could disrupt traditional dessert offerings and inspire new niche markets.
3. Marketing and Branding - Innovative marketing campaigns and branding strategies that incorporate unique and unexpected concepts, like melting ice cream, can grab consumer attention and disrupt industry norms.