Taking the road less traveled, the Kapital Fall/Winter 2012 look book showcases an eclectic and comfortable collection. This brand isn't afraid to play by its own rules creating a relaxed modern collection that is an eccentric mix of town and country.
The Kapital Fall/Winter 2012 look book was shot on location in Vienna and Budapest by Eric Kvatek. The collection looks full of experience, as if every piece could tell a story. This feeling is accentuated by the rich culture and history of the Eastern European landscape. The Japanese brand made use of tribal patterns and a lived-in look to achieve a contemporary nomad aesthetic.
Looking to the future by staying connected with the past, Kapital brings a quirky and thoughtful perspective to urban street style.
Nomadic Patterned Streetwear
The Kapital Fall/Winter 2012 Look Book Hits Modern Tribal Notes
Trend Themes
1. Modern Nomadic Streetwear - The use of tribal patterns and a lived-in look in streetwear creates an opportunity for designers to explore cultural connections with their designs.
2. Eclectic Fashion - The eclectic mix of town and country in Kapital's collection presents a space for designers to create unique blends of style and function.
3. Experiential Collections - Designers can explore the idea of creating collections that feel full of experience and can tell a story through their use of textiles, patterns, and colors.
Industry Implications
1. Fashion - The fashion industry has the opportunity to create unique and culturally-aware streetwear that embodies a contemporary nomad aesthetic.
2. Textile Design - Textile designers can explore the use of tribal patterns and lived-in looks to create unique fabrics and add depth to their collections.
3. Photography and Art Direction - The combination of photography and art direction can be used to create experiential and cultural campaigns that tell a story about the garments and the brand.