Kanuk’s 2022 Winter Collection just launched and the outdoor silhouettes mirror the Montreal-based brand's commitment to sustainability, quality, and style. Kanuk "started as a modest boutique and workshop" but has exponentially grown to be one of the more popular Canadian extreme weather brands.
Materials that guarantee lightness, warmth, and comfort are key. Kanuk’s 2022 Winter Collection features high-quality materials like Canadian Hutterite Down (which is ethically sourced and traceable) or Thermo+ vegan insulation. The outerwear in this collection is versatile, both in look and function with some sporty and other, more sophisticated silhouettes. Some heavier-duty jackets can even keep individuals warm at -25 degree Celsius weather.
Continuing its commitment to sustainability, Kanuk has fully stopped using real fur for its design and is aiming to "achieve carbon neutrality by 2025."
Ultra-Warm Outdoor Capsules
Kanuk’s 2022 Winter Collection is Stylish, Warm, and Comfortable
Trend Themes
1. Sustainable Outerwear - Kanuk's commitment to sustainability in their winter collection highlights a growing trend in the outdoor industry to incorporate eco-friendly materials and ethical sourcing.
2. High-tech Insulation - The use of advanced insulation materials in Kanuk's winter collection is part of a trend towards functional and versatile outerwear that can keep individuals warm in extreme weather conditions.
3. Fashionable Functionality - Kanuk's collection showcases a trend of stylish outdoor apparel that is both functional and versatile, catering to an audience that values both fashion and comfort.
Industry Implications
1. Outdoor Apparel - The outdoor apparel industry is constantly innovating to provide consumers with high-quality, sustainable, and functional clothing that meets their needs in various weather conditions.
2. Sustainability - Kanuk's commitment to sustainability in their winter collection represents a growing trend of companies embracing eco-friendly practices throughout their supply chain and production processes.
3. Fashion - The fashion industry is seeing a rise in demand for outdoor clothing that is both stylish and functional, allowing people to seamlessly transition from outdoor activities to everyday life.