Kaja Beauty recently collaborated with LoveShackFancy to present a stunning Spring 2025 Collection during New York Fashion Week. On the runway, the fusion of playful beauty and whimsical fashion caught consumer attention.
This partnership combined Kaja Beauty’s K-beauty ethos with LoveShackFancy’s romantic aesthetic. Renowned makeup artist Nam Vo directed the beauty looks, emphasizing a dewy finish that aligned with the ethereal qualities of LoveShackFancy’s designs. The models exhibited radiant skin highlighted by Kaja Beauty's signature products, including shimmering eye shadows and a soft berry blush. The unique lip look featured a reverse popsicle effect, which worked to enhance the overall romantic and dreamy vibe of the collection.
Brian Murdock, General Manager of Memebox Corporation, expressed enthusiasm: "We are thrilled to partner with LoveShackFancy for [its] Spring '25 Runway Show. This collaboration perfectly embodies Kaja’s mission to bring playful and innovative beauty to life. Working with the incredibly talented Nam Vo to create these stunning, ethereal looks was a fantastic opportunity to showcase the versatility and creativity of our products."
Playful Beauty Runway Collaborations
Kaja Beauty and LoveShackFancy Debuted Spring 2025 Collection
Trend Themes
1. Runway-ready Beauty Products - Brands are developing cosmetics tailored specifically for runway shows, emphasizing features like dewy skin and unique lip effects seen in collaborations such as Kaja Beauty and LoveShackFancy.
2. Ethereal Aesthetic Makeup - The popularity of makeup styles that highlight ethereal and whimsical qualities is being driven by successful partnerships like that of Kaja Beauty and LoveShackFancy.
3. Collaborative Fashion-beauty Presentations - Fashion and beauty brands are increasingly teaming up for joint runway presentations to merge their distinct aesthetics and create cohesive, captivating looks.
Industry Implications
1. Beauty and Cosmetics - The beauty industry is integrating more runway-inspired looks, pushing the need for versatile products that can create both dramatic and subtle effects.
2. Fashion - Fashion brands are collaborating with beauty products to provide consumers with a complete and harmonious aesthetic, reflecting current trends in holistic style presentations.
3. Event Production - Event production companies are capitalizing on these collaborative runway shows, offering enhanced services that seamlessly blend fashion and beauty presentations.