HOKA ONE ONE introduces a new update of an iconic silhouette -- the Kaha Low. This time, the brand prepares for the colder seasons of the year by giving it a GORE-TEX coating in two neutral tonal options. The sneaker is essentially a stripped down version of the Kaha GTX, retaining similar elements such as the weatherproof GORE-TEX and comfort design language.
The shoe also boasts a Vibram Megagrip treading and an adjustable lacing system. The first of the two colorway options is an all-black option with small contrast detailing in the form of the GTX labels on the heel and reflective branding at the tongue. The second colorway is a Charcoal Gray with Green Sheen details at the tongue, hiking laces, and heel tabs.
Winter-Ready Tonal Sneakers
HOKA ONE ONE Introduces Two New Iterations of the Kaha Low Shoe
Trend Themes
1. Winter-ready Tonal Sneakers - The trend of winterizing shoes through GORE-TEX coating is an opportunity for footwear companies to cater to customers' needs for winter sports, outdoor activities, and harsh weather.
2. Adjustable Lacing System - The trend towards adjustable lacing systems allows for greater customization and fit, providing footwear companies an opportunity to design innovative lacing systems for maximum comfort, fit, and style.
3. Vibram Megagrip Treading - The trend of using Vibram Megagrip treading in shoes could provide an opportunity for footwear companies to design shoes that can better handle difficult terrain, increase grip, and improve durability.
Industry Implications
1. Footwear - The footwear industry could embrace technological innovations such as GORE-TEX coatings, Vibram Megagrip treading, and adjustable lacing systems to create shoes that cater to the changing needs and preferences of customers.
2. Outdoor and Winter Sports - The outdoor and winter sports industry can leverage winterized shoes to better serve their customers, providing comfort and warmth while maintaining adequate grip and durability during outdoor activities.
3. Apparel and Fashion - The apparel and fashion industry could collaborate with footwear companies to create winterized shoes that are also aesthetically pleasing and versatile in style, catering to both practical and fashionable needs of consumers.