The Kabocha Milk Company teamed up with the Ministry for Primary Industries (MPI) to produce 'Kabocha Milk,' a dairy milk alternative made from squash.
Targeting consumers in Japan, Korea, and China, the squash-based milk is 100% vegan and free from artificial flavors and colors. In addition, it is a sustainably sourced product made from un-exported squash that would otherwise go to waste.
"There are no other comparable kabocha milks in any of those markets, and it became a really exciting opportunity to fill that gap," said Shane Newman, founder of The Kabocha Milk Company. So far, Kabocha Milk is being sold at about 5000 retailers and supermarkets in Asia, including Tsurya and Harashin -- popular high-end stores in Japan.
Squash-Based Dairy Milk Alternatives
Vegan 'Kabocha Milk' Launches in Asian Markets
Trend Themes
1. Squash-based Dairy Milk Alternatives - The creation of dairy milk substitutes with squash as the key ingredient.
2. Vegan Products - The production of dairy-free vegan milk alternatives.
3. Sustainable Sourcing - The use of un-exported squash to create milk alternatives that would otherwise go to waste.
Industry Implications
1. Food and Beverage - The food and beverage industry has an opportunity to develop alternative dairy products using sustainable sourcing methods.
2. Retail and Supermarkets - Retail and supermarket industries can benefit from the growing demand for vegan and sustainable products, such as Kabocha Milk.
3. Agriculture - The agriculture industry has an opportunity to explore alternative uses for produce that may otherwise go to waste, as demonstrated by the use of squash in Kabocha Milk.