EA Sports has announced that the Juventus soccer club will once again be included in the company's upcoming FIFA 2023 video game. Fans of the game were skeptical that the team wouldn't make the cut, as Juventus previously signed a deal with Konami to make the club a Pro Evolution Soccer series exclusive.
However, EA has announced that it will serve to be both Juventus’ main gaming sports partner and its "official urban culture partner." According to EA, the upcoming FIFA game will promote the club and its logo alongside 700 other international teams.
"The partnership with EA SPORTS goes beyond gaming and football," said a spokesperson from Juventus in a recent statement. "Numerous initiatives will be held for a 360-degree experience of the Juve world – a world of street art, culture, music, and Urban lifestyle."
Soccer Club Gaming Returns
Juventus Will Now Be Included in EA's Upcoming FIFA Game
Trend Themes
1. Inclusion of Popular Soccer Clubs in Video Games - Opportunity for game developers to partner with soccer clubs to create a 360-degree experience of the club's world.
2. Integration of Urban Culture in Video Games - Video game developers can integrate urban culture and promote it in partnership with soccer clubs, providing a new platform for promotion and community engagement.
3. Collaboration of Soccer Clubs with Video Game Developers for Promotion - Opportunity for soccer clubs to collaborate with video game developers to promote the club, increase its visibility and engagement with fans.
Industry Implications
1. Video Game Development - Video game developers can partner with soccer clubs to create gaming experiences that integrate urban culture and promote the club, creating a new platform for promotion and community engagement.
2. Sports Marketing - Sports marketing agencies can work with soccer clubs and video game developers to create promotional campaigns that increase visibility and engagement with fans through video games.
3. Entertainment - Entertainment companies can explore partnerships with soccer clubs and video game developers to create new avenues for promoting art, culture, and lifestyle, while reaching new audiences through video games.