The Juvenile Diabetes Research Foundation ad campaign can be interpreted two ways. The first one is intentional. While the portrait of 10-year-old Sophie is made up of 20,000 painful needle pricks, which is what she has endured this the onset of her disease, 4-year-old Timothy's portrait is made up of 9,000 pricks. This cleverly depicts what they have to go through to stay healthy. It also results in ghostly depictions of who they are, as though they suffer under everyone else's radars.
Created by Sydney-based ad agency George Patterson Y&R, the Juvenile Diabetes Research Foundation ad campaign was art directed by David Joubert and Chris Crawford. David Joubert also did the illustrations, which are incredibly impressive.
Perforated Portrait Ads
The Juvenile Diabetes Research Foundation Campaign Advocates a Cure
Trend Themes
1. Needle-prick Portraits - Incorporating pain and struggle as a design element in advertising.
2. Health Awareness Advertising - Using creative and impactful ways of promoting disease prevention and cures.
3. Innovative Medical Fundraising Campaigns - Creating campaigns that showcase the struggles of real patients to encourage donations and raise awareness.
Industry Implications
1. Advertising - Advertising agencies can create unique campaigns to promote social causes using impactful design and messaging.
2. Healthcare - Medical professionals could use similar creative techniques to promote preventative care or encourage donations towards medical research.
3. Non-profit Fundraising - Fundraising organizations could create campaigns that showcase the patients they support to inspire donations and raise awareness for their cause.