Models Benjamin Jarvis and Cyril Trehoux star in Just Cavalli's Summer 2015 lookbook. The models pose for the rocker-inspired catalog and channel glam punk characters in the studio-based image series.
Presenting a range of showstopping staples, Italian designer Roberto Cavalli stuns with his Just Cavalli line that is targeted towards a younger consumer. Models Benjamin and Cyril pose in the designer's satin suit jackets, printed streetwear staples and graphic knitwear staples that are paired with platinum blonde and shaved head grooming.
This punk-themed catalog is a contemporary translation of a rebellious rocker aesthetic. Mixing edgy staples with elegant statement pieces, the collection stays true to Roberto Cavalli's eye-catching aesthetic. The menswear line is effortlessly cool and proves that punk rock can be glamorous.
Punk Glam Catalogs
Just Cavalli's Summer Lookbook is Inspired by Rocker Styling
Trend Themes
1. Glam-punk Fashion - There is potential for disruptive innovation in the fashion industry by combining contrasting styles, such as punk and glamour, to appeal to a younger demographic.
2. Studio-based Fashion Shoots - The fashion photography industry could innovate by exploring more traditional studio-based shoots to create high fashion looks that pay homage to classic fashion shoots.
3. Contemporary Translation of Rebellious Aesthetics - Designers could create edgy collections designed for a younger consumer by taking inspiration from countercultural aesthetics and translating them into contemporary fashion trends.
Industry Implications
1. Fashion - This punk-themed catalog is an example of how younger consumers are influencing fashion trends to create more eclectic styles.
2. Photography - The studio-based fashion shoot featured in this catalog shows how photographers can push boundaries and experiment with innovative techniques to create standout fashion images.
3. Marketing - Innovative marketers could use the punk-glam catalog concept to appeal to younger demographics with unconventional advertising campaigns that highlight the fusion of different styles and aesthetics.