Junya Watanabe is no stranger to New Balance and his newest collection designed for the Spring/Summer 2023 season, it features a slew of collaborations including the classic footwear imprint. He remixes the shoes and adds bright tonal palettes to invite the warmer seasons upon us.
The designer fixates on the New Balance 574 sneaker model this time around and offers two tonal iterations of the silhouette. This is followed by his own version of the RC30 as well, which is a notable model this year around. It is highlighted by the 574, the shoes come in two colorways -- one of which is detailed with maroon and orange hues, and the other with bright yellow, green, and blue.
Colorful Classic Collaborative Footwear
Junya Watanabe Presents the SS23 of Bright Partnerships
Trend Themes
1. Bright-toned Collaborative Footwear - Opportunity for footwear brands to collaborate with fashion designers and incorporate bright tonal palettes for upcoming seasons.
2. Remixed Classic Sneaker Models - Opportunity for sneaker brands to collaborate with fashion designers and remix classic sneaker models to offer fresh designs to customers.
3. Seasonal Footwear Collections - Opportunity for fashion designers to create footwear collections specifically designed for upcoming seasons and collaborate with footwear brands to offer fresh designs to customers.
Industry Implications
1. Fashion Design - Opportunities for fashion designers to create collaborative collections with footwear brands.
2. Footwear - Opportunities for footwear brands to collaborate with fashion designers and offer fresh designs to customers.
3. Retail - Opportunities for retail stores to stock up on collaborative collections from fashion designers and footwear brands to offer customers a wider variety of unique designs.