The new June J. Crew Style Guide is enchantingly bohemian and stars the stunning Cameron Russell—whom I have a slight girl crush on.
Perfectly depicting a woman of leisure traveling the world, the gorgeous American model poses in the season's best pieces, which include vibrant prints, maxi dresses, brightly textured shorts, all-white outfits and loosely fitted tunics in the sun-filled and laid-back June J. Crew Style Guide.
There’s something about the lookbook that will just keep you mesmerized—daydreaming that you were in Russell’s place with her pretty face and beautifully cut and comfortable outfits traveling around India to satisfy a quench for culture and spirituality. Or, you could actually go to the first J. Crew store you find and book yourself a trip to India once you get the look.
Enchanting Bohemian Lookbooks
Cameron Russell Stars in the 2014 June J.Crew Style Guide
Trend Themes
1. Bohemian Fashion - Disruptive innovation opportunity: Create a sustainable and ethical bohemian fashion brand that incorporates traditional craftsmanship from different cultures around the world.
2. Travel-inspired Lookbooks - Disruptive innovation opportunity: Develop augmented reality solutions for lookbooks that allow users to virtually try on outfits and explore different travel destinations.
3. Ethnic Prints - Disruptive innovation opportunity: Use AI-powered technology to create personalized prints for fashion brands based on customers' cultural backgrounds and preferences.
Industry Implications
1. Fashion Retail - Disruptive innovation opportunity: Introduce subscription-based bohemian fashion rental services where customers can regularly update their wardrobes without the need for constant purchasing.
2. Augmented Reality - Disruptive innovation opportunity: Develop AR platforms specifically designed for fashion retailers to enhance the online shopping experience by allowing customers to virtually try on clothes before purchasing.
3. Textile Manufacturing - Disruptive innovation opportunity: Create a sustainable and eco-friendly textile manufacturing process that incorporates traditional techniques and supports local communities.