If you're at all like me, you probably get sick of your wardrobe faster than you can say confessions of a shopaholic; yet with the Julien David AW10 collection, you may be able to put off your sickness a little bit longer. Featuring convertible coats that change on a whim, you may kick your habit completely.
Appropriately inspired by our dependence on medication, the Julien David AW10 collection demonstrates how meds can change our body. Comprised of seven styles, all made out of light wool, check out their transformation via the gallery above.
Transformer Jackets
The Julien David AW10 Collection Comments on Our Dependence on Meds
Trend Themes
1. Convertible Clothing - The trend towards versatile clothing that can be easily transformed to create multiple styles presents opportunities for innovation in fabric, design, and functionality.
2. Sustainable Fashion - Transformable jackets that allow for longevity of wear are a disruptive innovation opportunity in the sustainable fashion industry.
3. Functional Fashion - The trend towards clothing that serves multiple purposes or has added functionality creates opportunities for innovation in design and technology integration.
Industry Implications
1. Fashion - The fashion industry can benefit from developing transformable clothing lines, particularly in the areas of sustainable and functional fashion.
2. Retail - Retailers who offer transformable or convertible clothing options can capitalize on the trend towards versatility and sustainability in fashion, while also meeting customer demand for unique and innovative products.
3. Technology - Technology companies can disrupt the fashion industry by integrating wearable technology into transformable clothing, creating new opportunities for functionality and customization.