For those living in cities like Los Angeles, California, it is important to be beach-ready at all times; the Juicy Couture Spring 2014 lookbook helps with this undertaking by providing vibrant inspiration for the spring and summer seasons. Full of ingham prints, striped shirts and graphic tees, it is a great complement to the recently revealed Juicy Couture SS14 ad campaign, which showcased a sportier collection of clothing.
The Juicy Couture Spring 2014 lookbook stars models Magdalena Frackowiak and Anais Mali, who were captured in Venice Beach and on Rodeo Drive by photography duo Claudia Knoepfel and Stefan Indlekofer. The photoshoot was art directed by Roi Elfassy and Ray Chang, who focused on stylizing traditional street style snaps. The sun-drenched images really bring the vibrantly edgy designs to life.
Edgy Beach-Ready Fashion
The Juicy Couture Sping 2014 Lookbook Stars Magdalena and Anais
Trend Themes
1. Beach-ready Fashion - Disruptive innovation opportunity: Develop sustainable and eco-friendly beachwear that combines fashion and function.
2. Ingham Prints - Disruptive innovation opportunity: Use 3D printing technology to create unique and customizable prints for fashion and accessories.
3. Sportier Collection - Disruptive innovation opportunity: Integrate wearable technology into sportswear to enhance performance and track fitness metrics.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Incorporate augmented reality technology into the fashion industry to create immersive virtual shopping experiences.
2. Photography - Disruptive innovation opportunity: Develop automated drones with high-quality cameras for aerial photography and videography.
3. Technology - Disruptive innovation opportunity: Create smart fabrics and textiles that can monitor health metrics and adjust to external conditions.