Rather than introducing another plain peach, apple or berry juice to the world, Juicy Juice's latest creation are 'Teasers,' which are made by combining juice and tea.
Because these drinks are sweetened only with natural fruit juice, they contain far less sugar than comparable juice beverages that typically include high fructose corn syrup, artificial sweeteners. As well as being free from these undesirable ingredients, the teas that are included in these Teasers are caffeine-free or decaffeinated. In addition to its Peach, Berry and Apple flavors, Juicy Juice also carries a Half & Half, which is a fresh take on iced tea and lemonade hybrids.
For its health benefits and versatile flavors, tea is becoming a common addition in everything from cocktail mixers to cosmetic products.
Tea-Infused Juices
Juicy Juice's 'Teasers' are Made by Blending Fruit Juice and Tea
Trend Themes
1. Tea-infused Beverages - The trend of combining tea with other beverages, such as fruit juice, is creating disruptive innovation opportunities in the beverage industry.
2. Natural Sweeteners - The use of natural fruit juice as a sweetener in tea-infused juices presents an opportunity for disruptive innovation in the sweetener industry by replacing high fructose corn syrup and artificial sweeteners.
3. Tea-based Hybrids - The emergence of tea-based hybrids, like the iced tea and lemonade mix, creates disruptive innovation opportunities in the ready-to-drink beverage industry.
Industry Implications
1. Beverage Industry - The tea-infused beverage trend is impacting the beverage industry by offering new and exciting product options to consumers.
2. Sweetener Industry - The use of natural fruit juice as a sweetener in tea-infused juices presents potential disruptive innovation opportunities for the sweetener industry.
3. Ready-to-drink Beverage Industry - The introduction of tea-based hybrids, like iced tea and lemonade mix, presents disruptive innovation opportunities in the ready-to-drink beverage industry.