Combining fantasy, fragility and mystery in her artwork, Jowy Massdamme's illustrations are like taking a look at the dark side of fashion.
Starting off as a law student, Jowy Massdamme quickly realized her true passion for illustration as a way to express herself. Sticking to the bare minimums of an artist's tools, Massdamme uses ink and pencil to create monochromatic pieces which "focus on high fashion and the human body and often emphasizes transformation, fragility and fantasy," according to her Show Studio profile. The artist also has her own blog, I see Jane Mary, where she explores her favorite subjects of high fashion and the human body.
Rather than focusing on the perfection of the fashion industry, Jowy Massdamme's artwork offers a breath of fresh air in the form of cryptic black and white skeletal illustrations.
Cryptic Skeletal Sketches
Jowy Massdamme Sticks to Ink and Pencil for Monochromatic Pieces
Trend Themes
1. Monochromatic Artwork - There is an opportunity to innovate by exploring the use of monochromatic art styles in other industries such as graphic design, photography or interior design.
2. Emphasis on Transformation and Fantasy - This trend offers a disruptive innovation opportunity for fashion houses to explore more unconventional and unique fashion designs that celebrate human transformation and fantasy.
3. Cryptic Illustrations - Artists and designers can experiment with incorporating cryptic illustrations in their work to offer a different perspective or storytelling element, creating disruptive innovation opportunities in the entertainment or advertising industries.
Industry Implications
1. Fashion - Fashion designers can take inspiration from Jowy Massdamme's focus on transformation and fantasy to create unique, avant-garde designs that disrupt the traditional fashion industry.
2. Art - The use of monochromatic styles in Jowy Massdamme's artwork presents a disruptive innovation opportunity for artists exploring different styles, techniques, and mediums.
3. Entertainment - Incorporating cryptic illustrations in movies, TV shows, and games could offer a new dimension of storytelling and intrigue, creating disruptive innovation opportunities in the entertainment industry.