The Journal Standard 2013 Spring/Summer lookbook features a slew of hipster layered looks for contemporary men. The stylish and youthful Japanese label takes references from around the world and combines them into modern male fashions.
The lookbook is soft hued and allows the menswear to speak for itself. The series features a rich mixture of styles. Highlights from the hip collection include chambray button-up shirts, muted pullover sweaters, colored tapered pants and slim-fit blazers. The accessories in the collection add to the overall cool feel of the ensembles. Must-purchases include the beige fedoras, neutral men's tote bags and red backpacks.
The Journal Standard 2013 Spring/Summer lookbook shows young consumers how to create a disheveled look with poise.
Preppy Hipster Lookbooks
The Journal Standard 2013 S/S Lookbook Features Disheveled Menswear
Trend Themes
1. Hipster Menswear Fashion - Opportunity for fashion brands to capitalize on the trend by creating their own versions of contemporary male fashions.
2. Layered Looks - Opportunity for clothing brands to experiment with layers and textures to create unique and stylish ensembles.
3. Accessories for Men - Opportunity for designers to expand their accessory lines for men by incorporating unique and trendy pieces such as fedoras, tote bags, and backpacks.
Industry Implications
1. Fashion - Fashion brands can leverage the latest trends in menswear fashion to design, market and sell clothing lines for contemporary men.
2. Accessories - Designers can take advantage of the growing demand for accessories for men by creating unique and trendy pieces like fedoras, tote bags and backpacks.
3. Retail - Retailers can draw in trend-conscious consumers by stocking and promoting popular hipster looks and layered styles in their stores.