The photo series shot by Joseph Ford for Sneakers Magazine is unsurprisingly imaginative. This is, after all, the same person who created the landscape-blending apparel series for Süddeutsche Zeitung Magazin. Although still revolving around fashion items, the theme is not as pleasant. Instead, it appears to deal with some deep-seeded fear of snakes, spiders and crocodiles.
Whether a single shoe is thrown into a gladiator-like ring and attacked by spiders or another is thrown into a box of snakes, the photo series shot by Joseph Ford for Sneakers Magazine will make people's spin shiver and skin crawl. Yet each deadly scene is situated against a brightly colored backdrop that gives them a cheerful spin. Lacoste, Nike, Puma and more make appearances.
Deadly Shoe Photoshoots
The Series by Joseph Ford for Sneakers Magazine is Fear-Inducing
Trend Themes
1. Imaginative Fashion Photography - The photo series showcases the potential for creativity and storytelling within the fashion photography industry.
2. Exploring Fears and Emotions Through Fashion - The use of snakes, spiders, and crocodiles creates an opportunity for brands to tap into consumers' deep-seated fears and provoke emotional responses through fashion marketing.
3. Contrasting Dark Themes with Vibrant Backdrops - The juxtaposition of deadly scenes against brightly colored backdrops presents a disruptive innovation opportunity to create visually striking and attention-grabbing fashion campaigns.
Industry Implications
1. Fashion Photography - Opportunity to experiment with unconventional concepts and push the boundaries of fashion photography.
2. Fashion Brands - Brands can leverage dark and fear-inducing themes to create unique and memorable marketing campaigns that resonate with consumers.
3. Fashion Marketing - Incorporating contrasting elements in marketing campaigns can help brands stand out and capture consumers' attention in a crowded market.