Jose Geraldo Reis Pfau is a Brazilian artist who has almost half a century of art and sculpting experience under his belt. Pfau's second passion to sculpting is motorcycles. Since the 1960s, he has owned many different types of motorcycles and loves to modify them.
Jose Geraldo Reis Pfau wanted to combine his love of sculpting with his love of motorcycles. Pfau says that he has seen many motorcycle miniatures created with wood, wire, pottery and other materials, but never has anyone taken apart a wristwatch and turned it into a motorcycle model.
Jose Geraldo Reis Pfau collected a series of watches through a store that had an incentive when you traded in your old watch for a new one. On weekends, Pfau then came to craft these minuscule masterpieces that are timeless works of art.
Time-Telling Mini Motorcycles
Jose Geraldo Reis Pfau Turns Old Watches into Two Wheelers
Trend Themes
1. Upcycled Art - Disruptive innovation opportunity: Exploring the potential of upcycling old materials and transforming them into unique artistic creations.
2. Miniature Sculptures - Disruptive innovation opportunity: Developing new techniques and materials to create intricate and detailed miniature sculptures that capture attention and creativity.
3. Combining Passions - Disruptive innovation opportunity: Finding ways to merge different passions and interests to create novel and unexpected products or artworks.
Industry Implications
1. Art and Sculpture - Disruptive innovation opportunity: Introducing unconventional materials and techniques to the art and sculpture industry to create visually stunning, thought-provoking pieces.
2. Watchmaking - Disruptive innovation opportunity: Exploring new possibilities in watchmaking by repurposing old watches and incorporating them into innovative designs or artistic expressions.
3. Craftsmanship - Disruptive innovation opportunity: Leveraging traditional craftsmanship skills and techniques to create unique and unexpected products that stand out in the market.