BIG Fans Make Social Statement
Fat Everyday Women at Jordan's Lingerie Launch
Jordan (Katie Price) made a social statement at the launch of her new lingerie range for "George at Asda" at The Worx in London. She was joined by some of her biggest fans for modeling the line in front of the press, after putting the call out for everyday women to join and help her at the launching event. She said: "I decided that I wanted girls from my fan club to model [the range] with me in front of the press so I got them to write in and then I chose six girls."
Trend Themes
1. Inclusive Fashion - Opportunity for brands to cater to a wider range of body types and sizes in the fashion industry.
2. Fan Engagement - Opportunity for businesses to involve their fan communities in promotional events and campaigns, creating a more personal connection.
3. Social Impact Marketing - Opportunity for brands to make a social statement by featuring diverse and everyday people in their marketing campaigns.
Industry Implications
1. Fashion - Disruptive innovation opportunities in the fashion industry can include designing and producing inclusive clothing lines that cater to a wider audience.
2. Event Planning - Disruptive innovation opportunities in event planning can involve creating experiences that engage fans and allow them to be actively involved in brand promotion.
3. Marketing and Advertising - Disruptive innovation opportunities in marketing and advertising can revolve around campaigns that prioritize social impact and diversity representation.