Electric Male Fashion

Jordan White's 'Man Vs. Machine' is Simple Mechanics

Former Ralph Lauren and Converse employee Jordan White has released his 2009 Fall/Winter Collection of Man Vs. Machine.

The self-proclaimed, "New Wave Designer", runs Man Vs. Machine out of New York City. His niche is shiny, metallic, chrome idea-like clothing that borders around an overall "electronic" feel.

Also inspired by Stanley Kubrik films, White and the Man Vs. Machine line looks a little simple but it’s definitely male clothing a la mode.

The 2009 Fall collection consists of belts, jackets, jeans and backpacks. White feels Man Vs. Machine is "fit for fashion savvy adults."
Trend Themes
1. Shiny Metallic Fashion - Disruptive innovation opportunity: Explore new materials and finishes to create clothing that incorporates the shiny, metallic look.
2. Electronic-inspired Clothing - Disruptive innovation opportunity: Combine fashion and technology to create clothing that evokes an overall electronic feel, incorporating features such as built-in lights or interactive elements.
3. Simplistic Male Fashion - Disruptive innovation opportunity: Embrace minimalist and simplistic design principles to create clothing that appeals to the modern male aesthetic.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Collaborate with technology companies to create smart clothing that merges fashion and functionality.
2. Textile Manufacturing - Disruptive innovation opportunity: Develop new materials and manufacturing processes that allow for the creation of shiny, metallic fabrics and finishes.
3. Retail - Disruptive innovation opportunity: Create a curated shopping experience that showcases shiny metallic fashion and other electronic-inspired clothing in a way that appeals to fashion-savvy adults.

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