The Jordan Brand OVO lookbook spotlights the many pieces within the collection that was created by the basketball brand and Drake.
In order to make the collaborative effort clear, each features branding from both, however they do so in varying styles. While the vast majority of the pieces are completely white and gold, with the latter making up the Jordan Brand Jumpman logo or the OVO owl, a select few are depicted in black or red.
A few pieces featured in the lookbook stands out from this even more however, due to the fact that they diverge from the white material that make up the rest. Pieces included in the Jordan Brand OVO collection range from hoodies, hats, shirts and pants to backpacks, duffel bags and a selection of sleek footwear.
Gold-Gilded Rapper Fashion
The Jordan Brand OVO Collection Has a Luxe Minimalist Look
Trend Themes
1. Luxury-collaborations - Opportunity to create more high-end collaborations between fashion and lifestyle brands to create exclusive and expensive items.
2. Monochromatic-colorways - Innovative colorways such as the meticulous use of gold and white hues or black and red can create a new aesthetic direction for fashion trends.
3. Minimalist-fashion - The trend of simple yet classy designs can create more clean and pristine aesthetics in the fashion industry.
Industry Implications
1. Fashion - The fashion industry can increase its focus on collaborations and innovative colorways in their collections.
2. Lifestyle - Lifestyle brands can partner with fashion brands to create luxury and high-end collaborations that cater to an exclusive target audience.
3. Retail - Retail industry can introduce minimalist fashion and luxury-collaborations to attract customers who value simplicity and exclusivity.