Basketball enthusiasts can get into the holiday spirit in a unique way thanks to the Jordan Brand Christmas Day Collection. Although festive, it actually celebrates the season in a slightly unexpected way. At least for those not exactly familiar with this legend's past performances.
The Jordan Brand Christmas Day Collection is comprised of shoes Michael Jordan wore during memorable Christmas day games. None of which is "more more memorable than 1992′s stat line of 42 points, 8 rebounds, 5 assists, and 3 steals to cement an 89-77 victory for the Phil Jackson-coached Bulls over Pat Riley’s New York Knicks in Chicago," Hypebeast points out. The Jordan Brand Christmas Day Collection is comprised of the Super.Fly 3, Melo M11 and CP3.VIII. Carmelo Anthony, Chris Paul, Blake Griffin, Russell Westbrook, Jimmy Butler, Otto Porter, and Reggie Bullock will be rocking them this year.
Holiday Basketball Shoes
Jordan Brand Christmas Day Collection is Inspired by Past NBA Games
Trend Themes
1. Paying Homage to Iconic Sport Moments - Opportunities to innovate by creating commemorative products inspired by legendary performances in different sports.
2. Holiday Themed Sportswear Collections - Opportunities for fashion and sports companies to collaborate and bring fresh, unique holiday themed twists on well-known sportswear collections.
3. Personalised Fan Memorabilia - Opportunities for sports retailers to offer personalized fan memorabilia, allowing fans to own sports momentos that tell a personalized story.
Industry Implications
1. Sports Retail - Innovative partnerships with fashion brands to develop sportswear collections that reimagine popular items to be holiday infused.
2. Sports Marketing - Opportunities for innovative content marketing campaigns that create unique moments in sports history making commemorations for fans and boosting sales volumes for partners.
3. E-commerce - Online sports apparel and accessories stores catering to personalized merchandise for dedicated sport fans to hold onto lasting memories of their favorite moments and teams.