Daniel Pena is unlike most other 12-year olds: he suffers from a bleeding disorder called hemophilia—he is also the shoe designer of the Jordan 10 Doernbecher. His amazing story and passion has allowed for his own sneaker to be released later this year under Jordan Brand and Nike.
The 2013 Jordan 10 Doernbecher is is part of the Nike Doernbecher Collection, which has allowed patients of the Doernbecher hospital in Portland to be nominated to design a sneaker on behalf of Nike and Jordan Brand. This hospital is also home to Nike’s official headquarters. This year’s release will feature the iconic Jordan 10 which features some of Pena’s hobbies and favorite colors: glossy camo print and an insole that features BMX-patterns.
The Doernbecher collection raised $6 Million for the Doernbecher Children’s Hospital in the past and this upcoming release will help to contribute to this great cause the DB10’s will be available online and in certain retail locations later this year.
Charity-Sponsored Sneakers
Jordan 10 Doernbecher is One Of This Year’s Most Anticipated Snea
Trend Themes
1. Charity-sponsored Products - The success of the Doernbecher Collection shows the potential for other companies to collaborate with charitable organizations or hospitals to create special edition products.
2. Patient-designed Products - The popularity of the Jordan 10 Doernbecher demonstrates the potential for companies to collaborate directly with consumers to create personalized and meaningful products.
3. Sneaker Collections with Philanthropic Missions - The Nike Doernbecher Collection has successfully combined the fashion and sneaker industry with philanthropic efforts, which may inspire other companies to follow suit.
Industry Implications
1. Fashion and Apparel - The Doernbecher collection highlights the potential for fashion and apparel companies to collaborate with charitable organizations or hospitals to create unique clothing items while also supporting a good cause.
2. Sporting Goods and Equipment - The success of the Jordan 10 Doernbecher demonstrates how sporting goods and equipment companies can collaborate with consumers to create personalized products that cater to individual tastes and preferences.
3. Healthcare and Medical Technology - The partnership between Nike and Doernbecher Children’s Hospital shows the potential for healthcare and medical technology companies to collaborate with other industries to generate funds while also providing support to patients and hospitals.