The JOOP! Spring 2011 campaign is a hot, sultry display of love and luxury. The print ads featured a ferociously attractive couple, lounging around their classy confines.
The concept behind the JOOP! Spring 2011 campaign is that this masculine cologne is for the man who has it all: good looks, a hot lady friend, an awesome apartment, and (probably) a great car and job. If you want a taste of the good life, check out the gallery.
Luxurious Lounging Couples
The JOOP! Spring 2011 Campaign is a Steamy Love Session
Trend Themes
1. Luxurious Living - There is an opportunity for luxury brands to create campaigns and products that showcase opulent living, targeted towards individuals that have resources to afford them
2. Romantic Ads - There is an opportunity for brands to create campaigns that feature couples in passionate settings to create an emotional connection with their product or service
3. Classy Ambiance - There is an opportunity for interior design brands to offer products that convey an elegant and upscale style, ideal for living spaces that exude class
Industry Implications
1. Luxury Goods - The luxury goods industry can utilize these trends by showcasing products that evoke feelings of opulence and extravagance
2. Fashion and Beauty - The fashion and beauty industry can use these trends to create romantic campaigns and products that appeal to couples of various demographics
3. Interior Design - The interior design industry can use these trends to offer furniture and decor that exudes an upscale ambiance and style