A new retail space for luxury fashion brand Jonathan Simkhai just opened in New York City. The shop is located on Mercer Street in SoHo, to be exact, which is considered to be "a prime shopping area in Lower Manhattan."
Jonathan Simkhai tapped design agency Aruliden to head the aesthetic development of its retail location. The firm worked long and hard to incorporate its client's business ethos and legacy into the physical retail location. In order to create something unique for consumers to experience, Aruliden used cut-out shapes from the womenswear brand as a starting point and translated these into "architectural partitions and furniture." As a result, the Jonathan Simkhai retail space is divided into sculptural partitions that are covered in a soft, translucent fabric, for example.
Fabric-Inspired Retail Spaces
Aruliden Designs a Store for Jonathan Simkhai in New York City
Trend Themes
1. Fabric-inspired Retail Design - Incorporating innovative elements such as translucent fabric into retail design presents opportunities for designers to create unique, customer-centric experiences.
2. Brand Ethos Integration - Brands working to integrate their ethos and legacy into their physical retail locations provide new opportunities for design agencies to create immersive shopping experiences.
3. Architectural Partitioning - Utilizing architectural partitioning to create sculptural spaces can provide a unique and innovative customer experience in retail design.
Industry Implications
1. Luxury Fashion - Luxury fashion brands seeking to create immersive shopping experiences can partner with design agencies to utilize innovative design elements to differentiate themselves from competitors.
2. Retail Design - Design agencies can leverage unique design elements and architectural partitioning to create innovative retail spaces that cater to consumer preferences for brand immersion and unique experiences.
3. Interior Design - Incorporating translucent fabrics and architectural partitioning into interior design presents new opportunities for designers to create unique and innovative spaces that appeal to consumers' senses.