Jonathan Shackleton is a Leeds, United Kingdom-based graphic designer and illustrator who, unlike many of his colleagues, has made a point of celebrating print. While digital methods are edging out more and more of print media's market share, there is still a niche for the tactile medium.
The designs featured here are meant to showcase the Italian paper company Fedrigoni's products -- high quality, specialty papers -- to the United Kingdom design world. These paper-crafted dinner coats are to be collected into a book which will be sent to UK customers of Fedrigoni, many of whom are fashion designers.
With these pieces, Jonathan Shackleton has cleverly demonstrated the advantages that physical mediums have over digital ones; namely, that one cannot hold a computer generated image in their hand.
Prim Paper-Crafted Tuxedos
This Jonathan Shackleton Design is Inventive and Stylish
Trend Themes
1. Paper-based Fashion - Exploring the use of paper in fashion design opens up opportunities for eco-friendly and sustainable fashion options.
2. Tangible Marketing - The use of tactile mediums like paper in marketing materials can create a memorable experience for customers.
3. Celebration of Print - Incorporating traditional printing techniques in modern design can create unique and eye-catching visuals.
Industry Implications
1. Fashion - Fashion designers can experiment with paper crafting techniques to create innovative and sustainable designs.
2. Marketing - Marketing agencies can use tactile mediums like paper to create memorable and interactive marketing materials.
3. Printing and Paper Manufacturing - Printing and paper manufacturing companies can showcase their products through collaborations with designers to attract new customers.