Jonathan Saunders' Spring/Summer 2013 line is well fit for a dapper gentleman. The Scottish designer has been lauded for his sophisticated menswear, and he has here delved further into the fashionable niche.
Prim and proper are the words that best describe this collection. Thick, belted jackets are paired with sleek leather oxford shows. Buttoned up cardigans and structured suit pieces stand out on the racks. Best of all are the medley of vibrant colors, placing light blues, forest greens and mahogany tones next to one another.
These groomed and customized pieces are also ready-to-wear. In contrast to most couture collections, this Spring/Summer 2013 offering is practical for daily wear. The pea coats and fitted shorts can be worn for the purposes of trips, lunches and even office outings.
Prim Multicolored Menswear
Jonathan Saunders' Spring/Summer 2013 Line is Proper
Trend Themes
1. Sophisticated Menswear - There is a disruptive innovation opportunity to create a more sustainable and ethical production of sophisticated menswear that meets the requirements for daily wear.
2. Combination of Vibrant Colors - There is a disruptive innovation opportunity to develop new dye technology to achieve less environmental pollution when producing a blend of vibrant colors in garments.
3. Fit for Daily Wear - There is an opportunity to create more sustainable everyday wear garments made of eco-friendly fabrics that maintain the integrity of the sophisticated style found in Jonathan Saunders Spring/Summer 2013 line.
Industry Implications
1. Fashion - The fashion industry has the opportunity to innovate to meet the demands of ethical and sustainable sophisticated menswear while maintaining affordability for daily wear.
2. Textile - The textile industry has the opportunity to explore more eco-friendly fabrics to produce more sustainable sophisticated menswear that meets ethical standards for daily wear.
3. Dye - The dye industry has the opportunity to develop new dye technologies that reduce environmental pollution while achieving a blend of vibrant colors for sophisticated men's garments designed for daily wear.