The Elle Sweden January 2015 editorial produced by photographer John Scarisbrick displays a series of modern takes on the classic cowgirl look. Models Anna Lund and Laura Julie are at the fore of the series which was executed with the help of leading stylist Robert Rydberg.
Pieced together by Rydberg were an assortment of western-inspired outerwear items. Showcased in Scarisbrick's images are fur jackets, leather boots and an variety of thick brown belts, apparel that one would most likely associate with an upscale ranch.
With wooden backdrops and beige sets, Scarisbrick gave way to a neutral color palette featuring pops of beige, orange, green and silver. The apparel is thus subdued and approachable for many readers the Elle Sweden publication.
Western Outerwear Editorials
The Elle Sweden John Scarisbrick Photoshoot Shows Cowgirl Couture
Trend Themes
1. Modern Cowgirl Fashion - Disruptive innovation opportunity: Create sustainable and ethically-produced western-inspired outerwear using innovative materials and design techniques.
2. Neutral Color Palettes - Disruptive innovation opportunity: Develop eco-friendly dyes and pigments that can create a wide range of neutral colors for fashion and interior design.
3. Upscale Ranch Aesthetic - Disruptive innovation opportunity: Introduce technology-driven solutions to enhance the comfort and functionality of ranch-inspired apparel, such as smart fabrics and wearable tech.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Combine traditional western aesthetics with cutting-edge fashion technology to create a new wave of cowgirl-inspired apparel.
2. Interior Design - Disruptive innovation opportunity: Design furniture and home decor products that incorporate rustic elements with a modern twist, catering to the upscale ranch aesthetic.
3. Textile Manufacturing - Disruptive innovation opportunity: Develop sustainable and eco-friendly manufacturing processes that can produce high-quality western-inspired fabrics and materials.