These photos are from the John Rocha Spring 2010 menswear collection, but the flower-covered fedoras make me think that Rocha derived some inspiration from women's hats. The choice to mix flowers and fedoras is a curious one, but this inherent femininity is tamed somewhat by the oversized peacoats that many of the models wore.
Check out more images of the John Rocha Spring 2010 collection from London Fashion Week in the gallery above.
Implications - Contemporary society has placed an increased premium on owning clothing and goods that are unique in design, fabric, and brand. A company can capitalize on this by creating products so avant-garde as to be instantly recognizable. They will attract interest from style-conscious consumers and fashionistas alike.
Flower-Covered Fedoras
John Rocha Spring 2010 Menswear Channels Femme Spring Fashion
Trend Themes
1. Avant-garde Fashion - Opportunity to create unique and recognizable clothing that appeals to style-conscious consumers.
2. Mixing Masculinity and Femininity - Chance to experiment with combining traditionally masculine and feminine elements, like flower-covered fedoras paired with oversized peacoats.
3. Elevating Accessories - Potential to innovate and reimagine accessories, such as incorporating flowers into traditionally masculine items like fedoras.
Industry Implications
1. Fashion Design - Opportunity for fashion designers to push boundaries and create unconventional garments.
2. Accessories Manufacturing - Potential to explore new materials and techniques to create unique accessories that blend traditionally gendered elements.
3. Marketing and Retail - Chance to promote and sell avant-garde fashion and accessories to a style-conscious target market.