Artist Jodie McGuinness sketched this Wanted poster of a pair of tightie whities, who apparently got themselves involved in some shady business. Jodie McGuinness is a graphic artist whose previous clients have included World Aids Day and Youth Culture Magazine.
The British artist has a fun, cartoonish style that is perfect for creating underwear bounty drawings. For more of Jodie McGuinness' work, check out the links below.
Implications - While undergarments were once reserved for the privacy of the bedroom, consumers are becoming accustomed to imagery that showcases these wardrobe staples as society becomes increasingly open about sexuality. The question of boxers or briefs extends beyond the private sphere and into regular consumer conversation. As with every other kind of fashion, consumers want to know what other people are buying, what is popular, comfortable and stylish, so undergarment advertising is becoming increasingly prominent.
Sketchy Underwear Sketches
Jodie McGuinness Wants Interesting Briefs to Work On
Trend Themes
1. Open Undergarment Imagery - The increasing social openness about sexuality is creating a demand for undergarment imagery that goes beyond the private sphere.
2. Consumer Conversation on Undergarments - Undergarments are becoming a topic of regular consumer conversation, with a focus on what is popular, comfortable, and stylish.
3. Prominent Undergarment Advertising - As consumer interest in undergarments grows, undergarment advertising is becoming more prominent.
Industry Implications
1. Fashion - Fashion brands can capitalize on the trend of open undergarment imagery and create designs that appeal to consumers who seek more than just functionality.
2. Marketing and Advertising - There is a growing opportunity for marketing and advertising agencies to specialize in undergarment advertising and help brands create impactful campaigns.
3. Retail - Retailers can take advantage of the consumer conversation around undergarments by offering a wide range of popular, comfortable, and stylish options in-store and online.